Introduction

Knomii, a team of esteemed coaches and therapists, sought to extend their reach beyond the constraints of time and geography. Already successful in their individual practices, they aimed to scale their impact without the unsustainable option of merely working more hours.

Their mission was clear: to find smarter ways to support more people within the time they had, leveraging digital solutions to amplify their reach and effectiveness.

Testimonial

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DesignThen did an amazing job on our site. The most important thing for me was that our team would be autonomous in creating and updating pages and the system he created is perfect for us. It’s allowed us to easily test and spin up experiments around monetization without having to involve dev work every time.

Ollie also has a gift for communicating around techy topics with non-tech people. He took the time to understand our goals and the site reflects exactly what we need to stay scrappy and focus our funding on key areas of the business.

portrait of a middle-aged woman with blonde smiling at the camera. she is wearing a light green knit shirt, and unique yellow and green earrings. Two jelly bean characters facing each other. One is green and one is raspberry.

Cynthia Garrett Co-Founder at Knomii

From Podcast Success to Digital Transformation

The launch of Knomii's podcast was a pivotal moment in their journey. As a small, ambitious team of coaches and therapists, Knomii's goal was clear: they wanted to impact more lives within the limited hours of their day. This drive to extend their reach without being bound by time or physical presence was the heart of their mission.

Our initial collaboration with Knomii focused on defining their visual identity and crafting a set of templates, enabling the team to consistently produce high-quality assets. This step, though outside our core offerings, was vital for establishing a strong, cohesive brand presence from the outset.

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  • 8 colorful circles with a jelly bean character in each representing the color of the circle. 8 colorful circles with a jelly bean character in each representing the color of the circle.
  • A dark green background with various colorful shapes aligned to a grid. A dark green background with various colorful shapes aligned to a grid.
  • 4 square podcast artwork thumbnails, with photos of episode guests. Each thumbnail uses 2 vibrant colors. 4 square podcast artwork thumbnails, with photos of episode guests. Each thumbnail uses 2 vibrant colors.

Encouraged by the podcast's success in reaching a wide audience, Knomii sought to replicate and amplify this success. However, experimenting with formats like at-home retreats and live group sessions revealed the limitations of their digital setup.

The challenges of coordinating across time zones and keeping diverse groups engaged led to a pivot toward more accessible individual plans and on-demand group sessions, highlighting the need for a more integrated digital approach.

Custom Podcast Player

DesignThen developed a custom podcast player that centralized all forms of content, allowing users to explore and engage with audio content site-wide without interruption. This solution not only enhanced user experience but also underscored Knomii's commitment to accessible and continuous learning.

a media player for a podcast episode. the episode is currently playing, and is at 1.5x speed. a media player for a podcast episode. the episode is currently playing, and is at 1.5x speed.

Event Booking System

By replacing Eventbrite with a custom booking system integrated with Stripe, DesignThen significantly reduced user friction during event registration. This bespoke system enabled Knomii to capture essential participant details, share resources seamlessly, and avoid third-party fees, making wellness more accessible to their audience.

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Custom Page Builder

Perhaps the most transformative tool was the custom page builder created within Sanity. It empowered the Knomii team to independently experiment with marketing strategies and event offerings without constant reliance on external support. This autonomy was a game-changer, allowing Knomii to dynamically respond to their community's needs and refine their offerings.

Results and Impact

While traditional metrics like user engagement showed promising improvements — such as reducing abandoned checkouts from 82% to 30% and increasing site engagement times by 289% — the real success story was Knomii's newfound agility and self-sufficiency in digital experimentation.

The tools provided by DesignThen enabled Knomii to explore, iterate, and refine their services, culminating in a membership model that offered personalized coaching and community engagement, transforming the way wellness was delivered online.

Reflecting on Success

The real measure of success in our partnership with Knomii wasn't just in the digital tools we developed, but in the autonomy and agility these tools afforded them. The podcast's success had initially demonstrated the potential of digital platforms to scale Knomii's impact. Our mission was to replicate and expand this success across their digital presence, a goal we achieved by enhancing user engagement and simplifying the path to valuable wellness resources.

Ironically, the most pivotal moment in this journey came when Knomii utilized the custom page builder to independently manage their digital landscape. This phase of self-sufficiency was a testament to our success; we pride ourselves on empowering our clients to the point where our direct involvement can taper off, allowing them to thrive on their own. Making ourselves "redundant" in this way underscored our commitment to delivering lasting value, aligning perfectly with our ethos of making a meaningful impact.

In closing, the story of Knomii is a powerful illustration of how thoughtful digital solutions can magnify a company's reach and efficacy. Through our collaborative efforts, Knomii not only enhanced their service delivery but also secured a foundation for sustained growth and exploration. This case study encapsulates the essence of what we strive for at DesignThen: empowering clients to navigate their digital journey with confidence and creativity.

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