Setting the Stage

Wellspent develops an iPhone app designed to help users build healthier relationships with their phones and reclaim wasted time. In a world of endless social media feeds and attention-grabbing notifications, Wellspent sought a unique way to raise awareness of their mission and attract a dedicated audience prior to their app's launch.

From Challenge to Solution

We partnered with Wellspent to deeply understand their core message: the importance of intentional time management in the digital age. Together, we brainstormed several strategies to raise awareness and build a dedicated audience prior to their app's launch.

We presented Wellspent with a range of potential approaches. Our expertise helped them evaluate options and tailor a strategy aligned with their unique goals and target audience.

Ultimately, we zeroed in on a small, interactive standalone website as a compelling way to create a personalized experience centered on the concept of "wasted time." This approach offered the potential to inspire self-reflection and spark a desire for change.

Bringing the Vision to Life

The website was designed to calculate a user's "wasted time" based on their daily screen time usage. This personalized value was then presented contextually, highlighting the potential for meaningful activities lost to mindless scrolling.

website screenshot: asking what the users average screen time per day is. The value is 4 hours and 3 minutes. website screenshot: asking what the users average screen time per day is. The value is 4 hours and 3 minutes.

We guided users towards setting achievable screen-time reduction goals. The website demonstrated how even small daily adjustments could significantly impact their reclaimed time.

website screenshot with a sliding scale to select how much the user wants to reduce their screen time by website screenshot with a sliding scale to select how much the user wants to reduce their screen time by

The pledge feature allowed users to formalize their commitment, creating a sense of accountability and empowerment. By generating a personalized certificate showcasing their pledge, users were encouraged to share their commitment on social media. This amplified the campaign's reach and promoted conversations around mindful tech use.

  • Social media post mockup: "I spent 68 days on my phone in 2022. My goal is to reclaim 6.5 days in 2023 for what matters most to me." Social media post mockup: "I spent 68 days on my phone in 2022. My goal is to reclaim 6.5 days in 2023 for what matters most to me."
  • Social media post mockup: "I'm pledging to reduce my screen time in 2023. I'll lower my daily screen time average to 3.5 hours so I can spend time on things that matter to me." Social media post mockup: "I'm pledging to reduce my screen time in 2023. I'll lower my daily screen time average to 3.5 hours so I can spend time on things that matter to me."

Results and Impact

The campaign successfully generated a significant increase in newsletter signups, demonstrating strong interest in Wellspent's mission and building a valuable audience base for their app launch.

The shareable pledge mechanic fueled organic social media engagement. News publications even picked up on the campaign, showcasing the widespread appeal of Wellspent's message and expanding their visibility.

This enthusiastic response highlighted how Wellspent's focus on mindful tech use resonated deeply with users. This validated their mission and fostered a passionate community even before their app was available.

  • Social media graphic: "Want to add 68 days to your year?" Social media graphic: "Want to add 68 days to your year?"
  • Social media graphic: "Take back time for what matters to you" Social media graphic: "Take back time for what matters to you"
  • Social media graphic: "1000+ pledgers!" Social media graphic: "1000+ pledgers!"
  • Social media graphic: "people spend an average of 68 days per year on their phones" Social media graphic: "people spend an average of 68 days per year on their phones"

Reflecting on Success

This partnership showcases our ability to use design and development as powerful tools for effective communication. By understanding Wellspent's mission and target audience, we crafted a personalized, interactive experience that resonated deeply and sparked genuine curiosity.Our focus on user engagement and emotional connection laid the perfect foundation to build brand awareness and excitement for Wellspent's app launch.

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